Why We Built Praxis.

I've traded with prop firms for 4 years.

I know what it feels like to pass a challenge. And I know what it feels like to fail one.

I've waited on funding. I've chased a payout. I've felt every emotion a trader feels, at every stage. Because I've been that trader.

Along the way, I noticed the same problems in almost every prop firm's email marketing:

• Emails are almost entirely promotional. Makes sense for the business, but it makes for boring, forgettable emails.
• Because everything's promotional, the copy rarely speaks to real pain points, or the actual reasons someone started chasing funding in the first place.
• Most firms are already paying for attention and traffic, but don't have anything in place to actually capture it, like a simple popup.

I also spent years building email marketing systems for other brands before bringing that into trading.

So I put the two together.

Praxis exists because retention for traders deserves someone who's actually been a trader.

Today, Praxis is a small team built around that same focus. Strategy, copy, and technical setup, all specialized for prop firms and trading platforms.

P.S. I've been the trader on the other end of a bad email. Most of it gets ignored, because it's not written for how a trader actually thinks.