About
Retention marketing for trading companies.
Praxis is a specialist lifecycle marketing company. Prop firms and trading platforms are the focus, and every system is built around trader behavior, milestones, and psychology.
Founder
Why I Built Praxis.
Most brands do not lose revenue because they cannot acquire customers. They lose it because they do not understand the customers they already have.
After years building lifecycle systems for ecommerce brands and trading myself, the trader journey is clearly different. Different emotions. Different milestones. Different psychology.
Praxis exists because retention should not be generic.
Shea Lapointe
Founder · Lifecycle Strategy
Let's Talk
Let's map your trader lifecycle.
Share a few details about your current setup, or book a call. We'll look for the highest-leverage moments inside your customer journey.
Or reach out directly: praxishq.co@gmail.com