Most Brands Buy Attention.Few Build Retention.
Lifecycle marketing systems built specifically for prop firms and trading platforms. Strategy, copy, design, technical setup, and ongoing optimization handled end to end.
Lifecycle Systems Built for Trading Companies.
Every trader action triggers the next email. Purchase, pass, funding, payout, or breach - the right message is sent at the right time using real account data.
Event-Triggered
Real-time emails triggered by actual trading events.
Personalized
Dynamic content pulled from the trader's account and activity.
Performance Focused
Built to increase activation, retention, trust, and long-term value.
Emails adapt with real account data
A complete lifecycle marketing system for prop firms and trading platforms.
Every service is built around trader behavior, customer milestones, and the systems that drive repurchases, upgrades, engagement, and long-term value.
Trader Lifecycle Flows
Automated email journeys triggered by real trader milestones, from challenge purchase through funding, payout, inactivity, failure, repurchase, and upgrade.
- Challenge purchase onboarding
- Challenge pass sequences
- Funded account onboarding
- Failed challenge recovery
- Inactivity re-engagement
- Payout and upgrade automation
Campaign Strategy, Copy, and Design
Campaigns built around trader psychology, brand offers, and the reasons traders purchase in the first place.
- Promotional campaign planning
- Copy written by traders
- Email design
- Segmentation strategy
- Offer planning
- Campaign reporting and optimization
Custom Events and Technical Integration
We work with your web developer to trigger the right email at the right trader milestone.
- Defining custom event requirements (what triggers, what data we need)
- Klaviyo custom event setup
- Dynamic profile properties
- Webhook configuration guidance (coordinated with your dev team)
- Make.com automation where needed
Segmentation and Deliverability
Trader behavior and account data drive more relevant emails while protecting sender reputation and inbox placement.
- Engagement segmentation
- Trader milestone segmentation
- List cleaning
- Domain warming
- Deliverability monitoring
- Suppression and exclusion strategy
Let's map your trader lifecycle.
Share a few details about your current setup, or book a call. We'll look for the highest-leverage moments inside your customer journey.
Or reach out directly: contact@praxishq.tech